Apr 11, 2022
In General Discussion
They think, "Oh, yes, I know that place..." That restaurant has kicked it up a notch and is now on the mental map of newfound local residents. Saturation mailings also offer local businesses greater value per name/address purchased, because the price of a saturation mailing list is minimal and its effectiveness per piece can be substantial. List costs are considerably lower for saturation mailings, so you can send out more pieces. For example, you could send out 10,000 pieces mailing list in a saturation mailing for the same price of 1,000 pieces with names on a residents list. It's easy to create a saturation mailing list-just buy a saturation list from your list provider; it will come in walk sequence order which is the major requirement to receive maximum saturation discounts. Saturation mailings have countless benefits. The key is to be ready to capitalize on the three L's: Location of the business, Location of the mailing list all-important neighborhood customers, and Location of the Post Office. It's really that simple. Mail order magazines are a great way to do business. However, to make your enterprise profitable through it, we have to understand what sells in mail order magazines.