Mastermind for that. A customer journey map can already provide many brackets for content. Usually you can't work out all the new ideas at once. The time you have plays a role, but also the budget and the dependencies within your organization. To create Whatsapp Number List structure, you can assess all your new ideas on two factors: impact and effort. Do you have little time, but do you want to take the first steps? First focus on quick wins and capitalize on peak moments. Also read: See the world through customer glasses, start with customer journey mapping [6 steps] Responding to peak moments peak-what? By mapping the customer journey you can respond to peak moments. You may be familiar Whatsapp Number List with psychologist Daniel Kahneman 's Peak-end Rule ( see also this example of the IKEA ice cream cone, ed. ). The theory suggests that we humans do not judge past events in their entirety, but at the most extreme point (positive or negative) and the last moment. Take a vacation. Apparently that perfect summer day weighs the most in our rating, as does the last day of vacation. So it's not wrong to plan something fun right before you go home from now on. Peak end effect Presenter Your customers also assess the Whatsapp Number List contact you have with them based on the Peak-end Rule . They think back to the last moment of contact and the moment you helped them particularly well or badly. That is valuable information. Do you see that customers get completely stuck with the registration form on your website and emotions drop to freezing point?