Jul 17, 2022
In General Discussion
You should always think about what is the simplest action that brings value to my visitor. Example with the Happy Team website: The marketing manager published an article about managing conflict at work He later detected traffic to this article from searches in their Plezi One dashboard He then created a PDF of the article to post as a conclusion article Results: 5% of the readers of the article downloaded the PDF, allowing Happy Team to get many email addresses of people relevant to their services. 5. Putting premium content online As we just saw, a simple Real Estate Photo Editing PDF can explode the number of contacts generated by your site, even if it has little content. And the possibilities for premium content are numerous! Here are some examples: On your product or service pages: Presentation of a SaaS software ⇒ Download of the price list or details of the offers or request for a demo Presentation of an offer by sector ⇒ Download of a methodology dedicated to the sector Presentation of a service ⇒ Download of a customer case Presentation of the customer support ⇒ Evaluation form of the visitor’s “maturity” in relation to your problem On your blog posts: Inbound marketing blogpost ⇒ Guide: “How to set up your inbound marketing strategy?” Article listing best practices ⇒ Publish the best practices separately and refer to the pdf guide that gathers them all Article on how to establish a budget ⇒ Propose a budget template to download and customize Dense article ⇒ Give the summary in PDF Short article ⇒ Give a link to a denser content Tutorial article ⇒ Give a checklist summarizing the steps to follow Generating business opportunities through digital marketing doesn’t have to be as complex as some may claim. It’s all about building on the fundamentals, identifying early successes and building on them to focus your efforts on what works. Top 8 Digital Marketing Trends You Must Know in 2022 Everyone cannot deny that many things have changed in past years, and digital marketing is no exception. Even though COVID-19 placed the world under threat, the pandemic has propelled the rate of digitalization exponentially. With 74% more Singaporean consumers shopping online, this change in consumer behavior made many businesses struggle to stay afloat. They had to shift to the “new norm” and adapt their business strategies accordingly to promote their products and services successfully in today’s current situation. 2022 might be almost halfway through the year, but there is still more time to learn the eight digital marketing trends and implement them together with your current business strategies. Watch this video to discover what 2022 has in store for digital marketing. Subscribe to OOm’s YouTube Channel for more digital marketing videos 8 Digital Marketing Trends You Must Know In 2022 Keep reading to learn more about these eight digital marketing trends in 2022! 1. Visual Search Technological advancement has come to a time when people can find out and learn more about an unfamiliar object they stumble upon by uploading its image onto the search engine. Whether it is Google, Yahoo! or Bing, search engines nowadays offer visual search. This feature uses image recognition technology to identify the object in the image that a user uploaded and generate multiple relevant results. To adapt to this digital marketing trend, you need to optimize your products’ images. Below are the tips you need to do: Include an alt text Save a descriptive filename Have an image sitemap Use the appropriate image size and format 2. Shoppable Posts Consumers nowadays can shop directly on social media networks like Facebook and Instagram.