Oct 05, 2022
In General Discussion
After the trade show, you can expect an increase in your website traffic. Take advantage of a website visitor identification software, like Visitor Queue. We will tell you the companies that visit your website! Along with identifying the companies that visit your website, we share company information for you to better understand and qualify them as a lead. In addition, we identify key employees and their contact information like email address, phone number, and LinkedIn page. With all of this information available at your fingertips, your company can easily generate 10-20% more revenue. Start your free trial today. As you can see, there is a lot that goes into perfecting a trade show give away. Months go into research, training, and building your booth. On top of all of that, thousands of dollars go into attending a trade show. But, it can be well worth the investment. If done right, you can generate more leads in one weekend than you do the rest of the year. If you have any questions about how Visitor Queue can help you identify your website visitors, don’t hesitate to reach out. Social media is an essential part of both B2B and B2C marketing. On average, people spend 145 minutes on social media a day. With people spending so much time on social media, it can be a great opportunity for your company to try and improve your relationship with followers, gain awareness, and Consumer Phone List hopefully drive a few conversions in the process. When it comes to both organic and paid social media content, there are a few key metrics that you should be tracking in order to ensure your company is driving as much success as possible with your campaigns. Before we go over the 8 social media metrics that you should be tracking, we have to go over a few points to help you exceed your goals. What Platform Are You Using? First and foremost, the platform you use will determine which metrics are the most important. Not every social media platform is made or used the same, so their metrics shouldn’t be treated the same. A great example of this would be comparing Facebook and LinkedIn advertising. LinkedIn is going to cost a lot more and generally have less engagement. On the other hand, Facebook ads are more likely to have a lot of views and engagement for less spend. Now, you might think that Facebook is performing better because of this, but that might not be the case. That’s why it’s important to look a little deeper in terms of metrics. Because, generally LinkedIn users are very high quality and more specific than Facebook, and one LinkedIn click vs 10 Facebook clicks might yield better results based on your goals. Just like understanding the platform that you’re using, you need to understand the type of content you are sharing.