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汗纳迪姆
Aug 03, 2022
In General Discussion
On June 11, Michelle Bingcheng officially released an animated MV of "The Theme Song of Michelle Bingcheng in 14 Countries and 20 Languages". The MV is 8 minutes and 21 seconds long. In the past eight minutes, everyone who opened the video can enjoy the "You love me I love you Michelle Bingcheng sweet honey, you love me I love you Michelle Bing" in 20 languages ​​including Chinese, English, Korean, Thai and so on. The city is sweet" singing. And these singing not only have the same lyrics, the same melody, but also the same picture. Who can withstand such an attack? Netizens have fallen and been successfully brainwashed. How did the brainwashing theme song of Michelle Bingcheng explode? The laws of communication behind marketing In fact, as early as July 27 last year, Michelle Bingcheng released the first version of the animated MV of this theme song, but at this time there are only two language versions in Chinese and English. When the MV was first released, it did not attract obvious network attention. However, the stores in Michelle Ice City usually play this song on a loop according to the regulations. Recently, some netizens have discovered its brainwashing magic and began to post comments on the Internet, and some people have used it in the background music of short video production. Michelle Bingcheng also noticed this. On June 3, the first version of the MV was released again on social platforms and station B to rub off on her own topic, and the popularity of related public opinion began to heat up significantly. With the official response, the second creation of the theme song has become more and more prosperous, not only in various foreign languages, but also in dialect, Peking Opera, electronic music, classical Chinese, dance... The official also integrated the second creative works of netizens, and launched the 14 countries and 20 languages ​​mentioned above. The topic became hot, and the popularity of public opinion suddenly rose to a peak, and the popularity continued to be ideal. How did the brainwashing theme song of Michelle Bingcheng explode? The laws of communication behind marketing 02 A low-cost MV released nearly a year ago, with the self-propagation of netizens, Michelle Bingcheng accidentally picked up a wave of powerful advertising for nothing. Generally speaking, a single repetitive telemarketing list brainwashing advertisement is not popular with everyone, and may even lead to disgust. During the 2018 World Cup, there was an upsurge in public opinion. Brands such as BOSS Zhipin, Zhihu, Mafengwo and other brands used this form of in-stream advertisements in the event. BOSS direct employment: find a job, talk to the boss directly! Find a job, get hired directly by BOSS! get promoted…… Zhihu: Did you know? do you really know? Are you sure you know? Are you really sure you know? Mafengwo: Before traveling, why should you start Mafengwo? Why get on the hornet's nest? Why get on the hornet's nest? Unbearable, netizens complained one after another, and some even directly criticized these advertisements as "vulgar, disgusting, mindless, double pollution of vision and hearing", and uninstalled related software. According to the analysis results, in the past month, when netizens talked about the theme song of Michelle Bingcheng, 77% of them had positive emotions, while neutral and negative emotions only accounted for 18% and 5%. How did the brainwashing theme song of Michelle Bingcheng explode? The laws of communication behind marketing 03 Why can't others, but Michelle Ice City is very popular, what makes this difference? 1. "My site, I call the shots" Michelle Bingcheng mainly uses this brainwashing advertisement song on its own site, and does not put it on large or small screens like some brands. There is no unavoidable situation, so everyone's feeling of being invaded will not be If it is so heavy, it is less likely to produce aversion. 2. "Lovely Magic" If you have seen this MV of Michelle Bingcheng, you will find that its overall style is mainly cute. The white and chubby brand cartoon image - Snow King, with a childlike and bright background, the original song before the adaptation comes from the classic country ballad "Oh! Susanna" written by American composer Stephen Foster in 1847 ”, the tune is relaxed and happy, after the adaptation of Michelle Bingcheng, it is more similar to a children’s song. As for the cartoon image of Snow King, some netizens also showed their love, and would affectionately call him "Snow Treasure" and "Treasure" in the interaction with the official, and some people used his image as an emoji package. These lovely additions will help reduce people's disgust with the content of brainwashing advertisements, and the MV itself does not have some vulgar points of brainwashing advertisements. image formation. Therefore, netizens did not hate it, and even joined it happily. 3. "Anywhere except the low price" Magical brainwashing advertisements are single and repe
How did the brainwashing theme song of Michelle Bingcheng explode? The laws of communication behind marketing
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汗纳迪姆

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