Note: This sequence is different from cart abandonment as it starts when the customer has not added to the cart or started the checkout. Here's what my scrapped emails look like. Abandoned Landscape Browsing the abandonment flow was my second highest performing sequence in terms of revenue per email sent . Customer win back process win back When a customer has purchased before but hasn't purchased in a while, you should send a coupon to get them to come back and buy again. With Klaviyo, you can easily implement what is called a discount ladder . The discount ladder is where discounts offered based on inactivity increase .
For example, if the customer has not purchased... 60 days – send them a 10% coupon 75 days – send them a 15% coupon 90 days – send them a 20% coupon Post-purchase process Klaviyo Mail Order After customers buy from your store, your goal is to get them to promote your brand and shop again. Here are some actions you should ask your fax List customers to take in the post-purchase sequence . Ask for Reviews – More product reviews lead to more social proof and higher conversion rates Ask for social sharing - ask customers to take pictures of your products and share them on social media Cross-selling products - recommending.
Complementary products to customers based on what they purchased Fill out a survey - Ask customers to fill out a short survey to better understand their needs Welcome Process Klaviyo Welcome Series Your welcome line should be used to warm your customers and familiarize them with your brand. When converting a sale, it usually takes 4-8 touchpoints to get a customer to buy . So your welcome series is designed to keep visitors coming back to your site over and over until they're ready to buy. Once again, Klaviyo allows you to "conditional coupons" based on whether or not a customer has purchased .