won eight medals at the World's Top Delicious Awards. Among them, Crispy Dongzao won the highest award in the competition through blind testing by hundreds of Michelin masters among the products of thousands of companies without any product branding and packaging prompts. Not only Chinese snacks, but also Chinese food has more voice in the international field. In 2019, the "Los Angeles Times" published a list of 101 best restaurants. Among the local rich French, Italian, Japanese, Korean and other more than 20 flavors, the number of Chinese food reached 8. If in the 1960s and 1970s, domestic snacks appeared to be high-end because of their scarcity,
then in today's industry where the industry has made great progress and the supply is abundant enough, "close to the people" and "high-end" are no longer a contradiction . For domestic snack brands, whoever realizes and seizes this blue ocean first will gain huge development space earlier. 02 The giant is strong, and the national brand catches up The improvement of the right to speak and the acquisition of international honors sms marketing service are the victory of the first stage of the high-end card slot competition in the domestic snack industry . This is an important part of changing consumer perceptions. In fact, in the past 20 years, Mars, Meiji, Nestle and other