Practical Tips from the LinkedIn Guy
Here are three strategies and tips for using LinkedIn to grow and promote your business:
Build the right mindset. LinkedIn itself is not a marketing or sales channel. LinkedIn is a relationship channel. Here you can build and nurture relationships with people you know (first-level relationships) so that they can easily introduce you to people you know (second-level relationships) who may need your products and services. What I'm trying to say is that LinkedIn isn't about first-degree connections - the magic is in developing relationships with second-degree connections.
Make sure your LinkedIn profile is 100% complete. Using all 2000 characters with spaces, LinkedIn gives you the "Summary" section. Latest Mailing Database Here you can talk about who you are, what you do, what makes you different. Let people know about any awards or achievements you may have received. Talk about your interests and hobbies in one sentence. By sharing some of your personality, you'll be surprised by another overall level of connection you make.
LinkedIn is not a person's resume parking lot. You need to be active on LinkedIn. I recommend allocating 10 minutes a day to building relationships with your connections (and their connections), building trust, credibility, and goodwill. Ultimately it's how you grow and promote your business. Here are the action items to take:
Invite and accept 10 invitations to connect
2 status updates per week
Support 5 clients per day
Write 1 testimonial per week
Respond to newsletters
Post 1 discussion per week in the group
Respond to 1 discussion per week in the group
1 suggestion per week
Request 1 intro per day
Identify 3 people you don't know by keyword search
Rick Petkovic Rick Itzkowich is globally recognized as a true network connector called Rick I-LinkedIn Guy. He bridges the two worlds of face-to-face networking and online networking. His new book on Amazon - Recommended Playbooks: How to Boost Your Sales with a Proven Web Strategy details his web understanding and practice like no one else.