Menstrual tool life-and-death battle: Auntie, as a tool with female menstrual records as its selling point, has been strongly sought after by the market Fax Lists and users, and a year later, Meiyou entered the market as a tool of the same category and attributes, and then both sides began in 2014. , launched a war of words and competition in all dimensions. After the half-year Fax Lists war of words ended, the two parties conducted the C round of financing and began to focus on the construction of the community system.
For apps that come from tools, the lack of user retention time can easily affect the realization of the later flow to the system. But for the two female Fax Lists apps, it still takes a certain amount of time to polish user habits from tools to communities. The good thing is that they still have a huge registration base. How to do a good job in conversion will Fax Lists be a huge problem for them. Women's e-commerce who have run away from the cracks: Under the baptism of Taobao, the online shopping market for women has grown by leaps and bounds.
And a number of traffic stations linked to Taobao with women's clothing shopping guides have also been created. Then, with the gradual Fax Lists increase in traffic and the "crisis awareness" of Taobao at that time, Meilishuo and Mogujie were tragically blocked. However, both of them adapted to the development of the mobile Internet and quickly launched their Fax Lists own mobile apps, and successfully turned to self-built malls. C2C mode. During the transformation.