But there are some companies that have decided to take advantage of this crisis to reinforce the image of their brand with creative actions. Among Phone Number Database is AB InBev, one of the brands that invests the most money in sports marketing . Due to the coronavirus, more than one campaign that was planned in this sector had to be suspended after the cancellation of countless sporting events. So the company decided to put all this Phone Number Database to finance the Red Cross. Thus, AB InBev promised to donate the five million dollars (mdd) that it usually spends on sports marketing to this organization. Phone Number Database he promised to work with the United States (USA) .
Authorities to find stadiums and Phone Number Database arenas that can be used to create blood collection centers. As part of this initiative, the brewer also launched a Budweiser campaign celebrating the "front line" against the pandemic. How to keep in touch with your co-workers while working remotely Combine trend with responsibility It Phone Number Database be noted that AB InBev is not the first brand to decide to launch a campaign with a social objective due to the coronavirus pandemic. For example, Ford decided to stop its traditional car promotion ads to publicize certain facilities for its financing plan . Also at the time Guinness released a video where it regrets the suspension of the St. Patrick's carnivals, but at the same Phone Number Database seeks to give hope to the public.
Related Notes The marketing problems the world's largest brewer must solve AB InBev knows where the business is and absorbs more craft beer Phone Number Database After Budweiser Asia embarrassment, AB InBev tries again The brewing group's initiative is notable for the way it deals with the pandemic. Again, there are already countless brands that are taking the coronavirus as an excuse to boost Phone Number Database power of their company in the mind of the consumer. But the vast majority have dedicated themselves to sending messages of Phone Number Database or recommendations for good practices. What makes this campaign special is that it will have a dramatic effect on the physical landscape.