In fact, Google reports that 57% of consumers will company email list the online channel more than in previous years. 74% will search the web for gift ideas. There are many big brands that have seen a necessary investment in e-commerce as a result of the pandemic, which makes the offer increase considerably and, above all, diversify, which makes digital consumption grow exponentially. With this information you will be able to evaluate your different client portfolios in order to direct efforts towards the segments where you can generate recovery through messaging considering the consumption behavior of the clients. If you want to know what the motivations company email list consequences of this behavior are, look at our infographic at the bottom. The portfolio within a company is a record of current and potential customers.
If you want to maintain the quality of your list of company email list clients and have a healthy portfolio, you must take care of the interaction and communication you have with them, so you must prioritize some specific actions to generate Company Email List opportunities. Pay attention to these tips that Mowa brings you below. 1. Properly define customer segments . When you already have a delinquent client portfolio, you can consider the cost of managing the account and the probability of payment to redefine the segments of delinquent clients. Thanks to this, strategies such as company email list restructuring and credit line reductions, among others, can be developed.
In addition, improve communication with the client, since company email list this way it would be more effective to send campaigns according to the segment that corresponds to them, in this case directed only to clients of the overdue portfolio. 2. Create products for your customers based on their current situation . Variables such as illness, job loss or natural disasters have an impact on customer behavior. If these causes are taken into account, it is possible to offer collection company email list that adjust to the specific needs of the clients in order to regularize the account and adjust the product. 3. Use a system that standardizes collection processes .