Keep in mind that it’s not enough to just be visible on your social networks. If you don’t approach it correctly, social media marketing could be an ineffective business tool—or even hurt your brand. Here are six common social media mistakes companies often make, along with tips and strategies to fix ‘em. Mistake 1: You Post the Same Content Across All Channels While cross-posting—sharing identical content on all your social networks—may save you time, it can make your content appear careless or out-of-place. Here’s why this approach doesn’t work:
Users engage with each platform differently. Users seek out different social media channels to fulfill specific needs. For instance, users primarily use LinkedIn to build their professional network, while 66% of Instagram users say Instagram is where they interact with brands. Each platform has its own distinct format. Twitter requires brevity with just 280 characters per tweet, while Instagram emphasizes visual content and allows for captions as long as 2,200 characters per post. Similarly, as Buffer points out, Instagram favors captions with at least 11 hashtags, Twitter posts perform better with no more than two hashtags, and Facebook posts do best without buy email list any hashtags at all. You may have users who follow you on multiple platforms. While consistent messaging can help drive results, the same exact content gets old fast in the eyes of your followers. Source:
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Twitter Aim instead for cross-promotion, which involves crafting one cohesive brand message tailored to the specifications and “language” of each unique platform. Mistake 2: You Don’t Have a Clear Audience in Mind “Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer,” writes Christina Newberry for Hootsuite. Knowing who you’re talkin’ to on social media is vital for creating relevant, meaningful content.