Learn how you are the same/ email list different. Learn the similarities/differences about each product and service you offer. Learn how they sell or promote their products /services. You need to define your location with a description of all advantages and disadvantages. I would include email list the operating hours and scheduling in this section. You must develop a unique selling point for your business. You will need to provide details about every product/service that you provide and give their features/benefits/values.
You need to itemize your budget with email list breakdowns for advertising and promotions. Include any design, development for needed materials to facilitate email list the marketing. List the media outlets that will be used to execute email list your marketing plan and break out the online, social, e-mail marketing, e-brochures/e-catalogs, TV, print, radio,
PR, tradeshows, sponsorships, philanthropic partnerships, direct-mail email list, telemarketing, and other outlets. I would also identify which components that will be completed in house and whether you will have an outside agency to help with your email list media buying and planning. You will need to develop your pricing strategies for all of your products and services. Do you want to be higher or lower versus competitors? Do you plan to include labor/overhead/materials in email list costs? Be sure to list your pricing strategy for each product or service.